Tips for designing your own posters
If you’re designing your own posters for your business, it can be tempting to use lots of bright colors, big text, and an eye-catching design. While all of these things can help, here are some tips to keep you from going overboard or adding unnecessary expense.
Make sure you have enough ink
If you’re going to print copies of your poster for offline marketing, consider the costs. Color posters can be better than black and white, but you can use colors sparingly.
Another way to reduce printing costs is to use printer inks. They have genuine ink cartridges and many of which are compatible with multiple printer models including Canon ts5100 ink. Their black cartridge or black and color packs allow you to print your poster designs for less than expected. You can also purchase photo paper to give your posters a professional touch.
Does the design match your business?
When designing a poster, it’s easy to get carried away and design something that doesn’t fit the image of your business. If you already have a logo and color scheme, you might want to use those so the design lets people know who you are and those who know your business can recognize you before reading the poster.
Decide which parts should stand out
If you try to make everything in your poster stand out, nothing will stand out. Naturally, you want people to see everything, but something has to catch their eye. This will usually be the main point of the poster, like the sale or event you’re promoting. This should have the largest text and should not be obscured by anything or fade into another color. The background must remain in the background.
Once your poster captures someone’s attention, they’ll read the rest, but a catchy, readable headline or ad is the most important thing to include.
What information to include
Not design your poster so it reads like the back cover of a novel. You may want people to know everything, but stick to a few main points and leave enough space for people to read and absorb more easily.
After the title, date(s) and location or website will be the next big thing people will see. Also, make sure people can contact you for more information. This means you won’t have to include all the little details you think people might want to know.
People love pictures, so include a drawing or image that sums up the point behind the poster. For example, if it’s an auction, you might have an image of the gavel that people who attend auctions are familiar with.
Designing a poster doesn’t have to be expensive or look like a child’s painting. A subtle design that tells people the main points and lets them contact you with any questions is best. Bright colors are good, but in moderation, drawing attention to just one part of your poster.