Image: Sky News
The missing posters have been redesigned in the hope they will leave a more lasting impact on passers-by and Leah Croucher’s family have told Sky News they have ‘renewed help’.
Brand new posters, of which the missing Leah Croucher from Milton Keynes can be seen as an example, contain less information. Make posters more visible to passers-by.
MISSING words have also been removed in the new design, with research showing that phases such as “HELP FIND” inspire those who read to feel called to action. The background also includes a background map.
QR codes replace information on posters, allowing people to connect and share online.
Claire Croucher, the mother of Leah Croucher told Sky News“One of the many challenges as a parent of a missing person is trying to communicate who you have lost.
“We believe that if the public understood who our daughter is, they would be more likely to remember seeing or meeting her.
“To see Leah’s face moving and smiling in these stunning new posters is wonderful and gives us new hope that Leah – and other missing people like her – will be reunited with their families.”
Leah, who was 19 at the time of her disappearance, was reported missing in Emerson Valley, Milton Keynes on Friday February 15, 2019, by her family. They last saw her at 10 p.m. the day before February 14, Valentine’s Day.
The last confirmed sighting of Leah was at 8.16am on CCTV in Buzzacott Lane, Furzton on the morning of February 15, and the last activity on her phone was just after 8.30am that day.
Police issued a fresh appeal in February this year – Police are renewing their appeal over the disappearance of Leah Croucher from the Milton Keynes inquiry
The new posters will be on notice boards across London on May 25 as part of Missing Children’s Day.