Lagos Advertising Agency Issues Poster Posting Guidelines for Political Campaigns | The Guardian Nigeria News

The Lagos State Signs and Publicity Agency (LASAA) has issued guidelines on the use of campaign materials in the state ahead of the 2023 general election as provided for in its enabling legislation.

Speaking on the guidelines, LASAA Chief Executive Mr Adedamola Docemo yesterday urged everyone involved to comply with mental health and protect the environment from soiling, visual degradation and d other harmful effects of the uncontrolled or unregulated deployment and display of political campaign materials. within the state during the upcoming election period.

Docemo said: “The guidelines are issued without prejudice to any political party, association or aspirant, as the intention of the agency is to ensure justice and equity among all relevant stakeholders, while fulfilling judiciously of its functions and by applying the rules without sentiment or prejudice.

“Based on the guidelines, political campaigns on billboards and wall hangings can only be deployed on existing structures owned and operated by outdoor advertising practitioners who are registered with the agency and have obtained permits for these sites and structures.

“The A-frame can only be placed on roadsides, inner street medians and should not exceed a size of 2 × 1 meter (large size) and 0.5 x 0.5 meter (small size) and there must be a distance of at least 100 meters between each deployed panel, which must be made of standard and robust materials to ensure that they do not fall or block roads.

Regarding the use of banners, these may only be displayed on internal roads and streets and must be attached to the wall of a particular building – with the consent/agreement of the building owners – limited to interior streets and not linked to utility poles or services, including electricity and telecom poles.

Also, regarding the use of posters, the guidelines allow that they can be posted on designated surfaces on interior streets only and not be seen on highways, major roads and main streets.

Posters should not be pasted on public utility structures, such as lampposts, transformers, bridge pillars/barriers, traffic signs, utility poles and other unauthorized surfaces.

The agency therefore strongly advised political parties and aspirants to refrain from indiscriminately deploying campaign posters and embrace the use of other creative and innovative platforms, including the stick in the ground, billboards mobile display A-frames and mobile ads.

He also reiterated his readiness to assist and cooperate with all political parties, politicians, activists and their supporters to ensure their smooth political participation.

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