Inkjet production printing and the future of paper
The printing industry has been steadily evolving for many years in response to ever-changing customer demands. The rise of widespread remote and hybrid working in the aftermath of the pandemic means that today many business processes are now ‘digital first’. The good thing is that it has reduced unnecessary paper waste, helping companies meet their sustainability goals while reducing costs.
Despite this change, there remains a clear need for printing, especially in industries that require on-demand printing of large volumes of high-quality personalized content. As companies plan what their long-term operations will look like, production printing has a major role to play. In particular, inkjet brings something new in terms of efficiency, cost control and durability.
The rise of production inkjet printing
The impact of the pandemic continues to influence day-to-day office processes, with staff now routinely using platforms such as unified communications, document management tools and digital signage solutions. While this has helped reduce our reliance on paper, many organizations still need high-volume printing capabilities. There are three options to consider: laser toner, offset press, and inkjet.
Laser printers tend to be designed to be fast and convenient. Users will need to replace toner cartridges on a regular basis, but these typically last a little longer than their inkjet counterparts, making them more cost effective in the short run. Offset printing is considered the best solution for jobs that require a high level of multi-color reproduction. It also gives users more control over the ink flow on each job, so there are fewer wasted pages.
The inkjet printing market was valued at $ 40.79 billion in 2020 and is expected to reach $ 49.20 billion during the forecast period of 2021 to 2026. It combines speed of execution variable data printing with the high volume capabilities of an offset press, giving users the flexibility to produce large amounts of personalized content in a short period of time.
Achieve speed, durability and safety
A successful production print requires meeting a number of conditions. These include the ability to produce documents at high speed, and to do so in a durable and secure manner. Toner-based production printing is convenient in many ways, but once the production exceeds 1,000 prints, it can become expensive and inefficient. An offset press can produce very high quality prints but requires a large initial investment in complex machinery and a high level of regular maintenance. Offset also has the limitation that it cannot produce a custom print.
Inkjet production printing has recently gained popularity for high volume printing jobs because it has many advantages over laser and offset presses. It delivers the speed and convenience of laser printing without sacrificing quality or needing to make the big investments associated with offset printing.
Getting the right production printout is a complex balancing act, and there is no one type of printer that fits all business needs. However, inkjet has great potential to make a difference for many businesses.
Bring something new to the table
The digital inkjet production printers available today can operate at extremely high speeds with fast warm-up times. They offer users a balance of high yield and low power printing by eliminating the need to fuse toner onto the page, unlike laser devices which require very high temperatures to be maintained throughout the process.
Inkjet printers are also better for the environment because they consume less power, helping organizations lower their energy bills and improve sustainability. In addition, many manufacturers are now offering ink cartridge recycling initiatives and “green” alternatives that use natural inks designed to be less harmful to the environment.
Better return on investment
Inkjet production printing is a smart option for those with large needs, but it requires an initial investment that can seem high compared to outsourcing to an external print management vendor.
However, this initial investment is offset by the overall long-term return on investment. Once the equipment has been purchased and employees have received the necessary professional training, the overall production printing process will be streamlined, delivering healthy performance through long-term cost savings and improvements in production. productivity.
The power of personalization
Paper communications are considered the most personal, professional and authoritative way to communicate with customers or stakeholders. Consumers today are more likely to respond to paper communications than to electronic communications, especially when it comes to personalized documents such as itemized invoices. A study by Consumer Action found that 66% of consumers prefer to receive their insurance bills on paper, 63% say the same for utility bills and 56% for telephone service.
This is where inkjet printers have a significant advantage over other devices. Inkjet produces dynamic content that can be easily integrated with multiple business systems and workflows to include variable data on separate pages. This means that each document can be edited faster than an offset press to quickly produce high-quality personalized content for the recipient.
Production inkjet printing: the new kid on the block
Despite the evolving role of printing in business, paper remains an essential part of the office environment, especially when a business needs to produce large volumes of documents. Those who are able to adopt a successful production printing strategy will enjoy long-term financial and reputation benefits.
Inkjet production printing has created an opportunity for organizations to better balance their printing needs with their sustainability and cost reduction goals. As an alternative to laser printing and offset presses, inkjet is an option more than worth considering.