Chipotle goes viral on TikTok due to its portion sizes

Whatever your take on Chipotle’s portion sizes, the reality is that the chain has made some changes to their serving styles and pricing in recent years. In September 2020, Eat This, Not That revealed why the portions of Chipotle may have started to appear smaller to customers. It wasn’t because the company officially mandated smaller portions; on the contrary, the pandemic has facilitated the application of existing laws. Here’s why: The rise of digital control meant workers no longer faced the social awkwardness of not giving extra food to customers who raised eyebrows at them. “The team will see exactly the way a client looks at them and think, ‘Oh, I better put in another scoop,’” said Jack Hartung, CFO of Chipotle. Now employees are able to serve more consistently.

Along with equalizing its portion sizes, Chipotle also closed a loophole in the menu that allowed customers to get free tortillas with burrito bowls, which some customers used as a hack to create a bigger burrito. Now the restaurant charges $ 0.25 per tortilla, reports Food & Wine. More recently, in June 2021, Business Insider shared that Chipotle had raised the prices of its menus by 4% to compensate for the higher wages of workers. So if you want an extra steak with your burrito bowl, expect to pay more for it.

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