Poster design

Adelaide Fringe reveal 2023 poster design

Titled ‘Fringe Flower’, the design was chosen from more than 300 submissions and unveiled today via a large mural painted on the pavement next to the Goodman Building in Adelaide’s Botanical Gardens.

‘Fringe Flower’, by Alana Naylor.

Naylor, an Adelaide-born graphic designer and digital illustrator now living in Cairns, sought to reflect the transformation felt across the city during the Fringe, with her work in simple shapes and bright colors that invite anticipation of festival season at come.

Adelaide Fringe CEO and Creative Director Heather Croall said the brief for 2023 was to portray Fringe as “sun after rain”.

“After much deliberation, we have decided that Naylor’s work encapsulates this message beautifully and would be a dramatic addition to the upcoming season,” she said.

Naylor, who was in Adelaide for the design unveiling, said his style of illustration has always been bright and bold.

“I really wanted to capture the feeling and the energy of the city at the start of the Fringe,” she said.

“You see things start to appear and everyone is buzzing. I think the idea of ​​the catwalk and the flowers, [and] this mysterious hand, gives this energy that I think everyone feels.

In addition to the exposure that comes from having his design featured on the Fringe poster, program, and other materials, Naylor will receive $6,000 in prize money and a free entry to exhibit at the 2023 festival.

The 2023 Adelaide Fringe will run from February 17 to March 19.

A mural depicting the Adelaide Fringe 2023 poster artwork has been unveiled on the pavement outside the Goodman building. Photo: One Cast Media

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