One of the most powerful tools that we all have today would be the web search. Almost everyone is using the internet to research on things and to get a better understanding about everything that is around them. If you are a business owner and wanting to expand to the internet, it would be best to know whether SEO or SEM is good for your business.
Whether you are someone who has a local business or someone who has an online business, you definitely need to know more about these two. In this article by Sherman Standberry, he talks about which of the two is best for your growing business:
As of 2017, the number of daily searches conducted worldwide is over six billion. Like any other technology, search is growing fast and is evolving with time. Which means there’s a bigger opportunity for businesses (of all sizes) to leverage it to reach out to their target audience and connect to them.
Most businesses are aware that the search engines can drive massive traffic to their web properties. Not just any traffic, but traffic that actually converts into leads and sales. Even though there are other ways to gain online exposure, Google still leads the pack when it comes to helping you get the best bang for your marketing buck. This is mainly due to its huge user base and market share. Continue reading here…
Whatever tool you use for your business, make sure that your business will benefit fully from it.