One of the most powerful tools that we all have today would be the web search. Almost everyone is using the internet to research on things and to get a better understanding about everything that is around them. If you are a business owner and wanting to expand to the internet, it would be best to know whether SEO or SEM is good for your business.
Whether you are someone who has a local business or someone who has an online business, you definitely need to know more about these two. In this article by Sherman Standberry, he talks about which of the two is best for your growing business:
As of 2017, the number of daily searches conducted worldwide is over six billion. Like any other technology, search is growing fast and is evolving with time. Which means there’s a bigger opportunity for businesses (of all sizes) to leverage it to reach out to their target audience and connect to them.
Most businesses are aware that the search engines can drive massive traffic to their web properties. Not just any traffic, but traffic that actually converts into leads and sales. Even though there are other ways to gain online exposure, Google still leads the pack when it comes to helping you get the best bang for your marketing buck. This is mainly due to its huge user base and market share. Continue reading here…
Whatever tool you use for your business, make sure that your business will benefit fully from it.
Having a website created does not guarantee that users will visit it or can find it. This is where positioning or search marketing has a fundamental role, to place a web page among the first results of searches generated by users. Betting on search marketing techniques such as SEO (Search Engine Optimization) or SEM (Search Engine Marketing) increase visibility and traffic to a web page.
The Search Engine Marketing Course: SEO, SEM, and Digital Analytics will teach you how to optimize a website, improving those factors that genuinely affect the positioning, to manage and optimize an SEM campaign based on a bidding system and to measure and control all the digital analytics of a web page.
Only with the Marketing Course in Search Engines: SEO, SEM and Digital Analytics you will be able to appear among the first results of search engines such as Google, Yahoo or Bing among others.
Who is it for?
The Search Engine Marketing Course: SEO, SEM, and Digital Analytics provide training correctly oriented to the following profiles:
The Search Engine Marketing Course: SEO, SEM, and Digital Analytics provide training correctly geared to the following patterns:
People who want to apply all SEO strategies in web positioning.
Entrepreneurs who wish to their company to be present in the best search engines to win in qualified traffic.
Social Media and Community Management professionals who want to expand their knowledge in Positioning beyond communication and social networks.
Communication professionals who want to catch up on the latest techniques of Marketing in Search Engines.
Managers and managers of SMEs that wish to improve their digital strategy to complement it with a traditional commercial approach.
Developers and creators of web content who want to expand their knowledge about Buscadorese Marketing, SEO / SEM.
Our methodology will convince you
The online method we apply is based on agile teaching techniques. Each month we will propose the goals to be achieved and our tutors and experts will guide you in your learning and will offer a series of activities to carry out. These sessions are monthly so that within those margins you have total flexibility to adapt your study time to your schedules.
In this way, we propose a consistent study methodology, with monthly classes that always maintain the same structure, so it improves and enhances your learning:
Practical Cases and Simulations
the first axis of each course will be an actual case or simulation, where we will present real situations in which you will find yourself in the day to day of your work so that you can solve them and learn to function in the real world.
Every month Master class will be developed live with experts in the area that is being taught with examples and case studies that will help you to have standards to solve your final project.